Can greeting sales really help the charities? Is my purchase really making a difference?
Even a small card purchase can result in a gift of $10 or $20 to a charity, and when these sums are multiplied thousands of times the impact can be great.
A few examples:
In 2012, Dana-Farber Cancer Institute’s Holiday Greetings program raised more than $750,000 in unrestricted funds for the Boston cancer center.
Over the past 20 years, the Children’s Healthcare of Atlanta holiday card program has raised more than $2 million; proceeds benefit many areas of the hospital including the Aflac Cancer Center and Blood Disorders Service, emergency departments, Marcus Autism Center, and the pediatric intensive care unit.
Sales of Angel Covers holiday cards have purchased stoves, beds, bedding, desks, food, and kitchenware for the students at the Humble Hearts School for the Deaf in Kenya.
Each year, M.D. Anderson Cancer Center’s Children’s Art Project sales fund $1.25 million in programs benefiting M.D. Anderson patients.
In 2011, the purchase of holiday cards helped the Forgotten Harvest food bank rescue 43.9 million pounds of food to support Metro Detroit families in need.
Since 1981, the Duke Children’s Hospital Card Program has raised more than $1,500,000. The funds support a camp for chronically ill children, research to help find new treatments and cures for illnesses, and other important programs.